2ergo the mobile solutions company, has signed a partnership with mxData Ltd to integrate “TikTap™”, 2ergo’s contactless coupon redemption technology into “TubeMap”, the official licensed Transport for London tube map application.
With over 5 million downloads and 100,000 daily users, TubeMap is the most downloaded and used cross platform tube map smartphone application. This rich application provides travel alerts, live departure boards and station information, helping users find stations and plan journeys as well as providing Oyster card balances. By integrating this application with TikTap™, TubeMap users will now be able to take advantage of easy-to-redeem money off vouchers and coupons, thereby creating an unrivalled user experience.
TikTap™ is a local commerce platform developed specifically to help merchants generate a mobile brand presence and attract customers to their store. It comprises a specially developed “TikTap™” app (available on both iOS and Android platforms) and associated in-store “pods” attached to each participating merchant’s cash tills. These pods enable the customer to redeem offers selected in the TikTap™ app simply by tapping their smartphone over the pod at point of sale. Merchants benefit from increased footfall, improved loyalty and comprehensive analytics regarding their customers’ retail habits.
As a result of this agreement, selected merchants local to the 300-plus London Tube station network, will be able to promote time-sensitive, location relevant offers to TubeMap users, helping them attract new customers, whilst providing travellers with quick-to-redeem offers based on their travel schedules, location and planned movements in and around London.
2ergo plans to roll out Phase One of its pod infrastructure to merchants across London over the next four to six months. 2ergo will accrue a one-off fee for each installed pod and recurring revenues from monthly licence fees per pod, as well as consumer transaction fees.
Neale Graham, Chief Executive of 2ergo, commented:
“Five million TubeMap users will soon be able to access a superb range of location-based offers from various retail, hospitality, leisure and visitor attractions in London, simply by tapping their phone on our in-store TikTap™ pods. Furthermore, by using real-time travel data, retailers will also be able to proactively use the application to alert users to travel delays and issue vouchers that will ease the tension of frustrated commuters.
“Until now, a key challenge preventing the mass adoption of mobile couponing, mobile loyalty and mobile payments, has been the difficulties surrounding redemption of the offer at the cash till or point of sale. TikTap™ solves this problem with a simple “plug and play” contactless solution.
“We now look forward to installing a network of pods in selected outlets adjacent to the tube network across London.”