It is predicted that the mobile coupon and vouchers industry will generate over £27bn pounds with 600m regular mobile coupon users worldwide by 2016. This will be supported by an 8% redemption rate through mobile in comparison to a 1% redemption rate from paper coupons.
Despite this 33% of UK consumers don’t fully utilise coupons/vouchers and loyalty programmes because they forget to carry the cards or vouchers, and 36% don’t understand their loyalty scheme entitlements.
Retailers are also unable to measure redemption rates in real time and collect essential consumer insight as they are reliant upon accurate documentation of redemption data which needs to be manually transferred by merchants back to the original offer site.
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