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TikTap comes to London Tube Commuters.
2ergo the mobile solutions company, has signed a partnership with mxData Ltd to integrate “TikTap™”, 2ergo’s contactless coupon redemption technology into “TubeMap”, the official licensed Transport for London tube map application.
With over 5 million downloads and 100,000 daily users, TubeMap is the most downloaded and used cross platform tube map smartphone application. This rich application provides travel alerts, live departure boards and station information, helping users find stations and plan journeys as well as providing Oyster card balances. By integrating this application with TikTap™, TubeMap users will now be able to take advantage of easy-to-redeem money off vouchers and coupons, thereby creating an unrivalled user experience.
TikTap™ is a local commerce platform developed specifically to help merchants generate a mobile brand presence and attract customers to their store. It comprises a specially developed “TikTap™” app (available on both iOS and Android platforms) and associated in-store “pods” attached to each participating merchant’s cash tills. These pods enable the customer to redeem offers selected in the TikTap™ app simply by tapping their smartphone over the pod at point of sale. Merchants benefit from increased footfall, improved loyalty and comprehensive analytics regarding their customers’ retail habits.
As a result of this agreement, selected merchants local to the 300-plus London Tube station network, will be able to promote time-sensitive, location relevant offers to TubeMap users, helping them attract new customers, whilst providing travellers with quick-to-redeem offers based on their travel schedules, location and planned movements in and around London.
2ergo plans to roll out Phase One of its pod infrastructure to merchants across London over the next four to six months. 2ergo will accrue a one-off fee for each installed pod and recurring revenues from monthly licence fees per pod, as well as consumer transaction fees.
Neale Graham, Chief Executive of 2ergo, commented:
“Five million TubeMap users will soon be able to access a superb range of location-based offers from various retail, hospitality, leisure and visitor attractions in London, simply by tapping their phone on our in-store TikTap™ pods. Furthermore, by using real-time travel data, retailers will also be able to proactively use the application to alert users to travel delays and issue vouchers that will ease the tension of frustrated commuters.
“Until now, a key challenge preventing the mass adoption of mobile couponing, mobile loyalty and mobile payments, has been the difficulties surrounding redemption of the offer at the cash till or point of sale. TikTap™ solves this problem with a simple “plug and play” contactless solution.
“We now look forward to installing a network of pods in selected outlets adjacent to the tube network across London.”
TikTap Hits The Airwaves!
TikTap’s consumer launch this weekend in Preston is supported by a radio campaign in partnership with Rock FM.
Listen to the ad here:
Here is the Music Player. You need to installl flash player to show this cool thing!
TikTap – on the High Street!
Come and visit our TikTap Ambassadors in Southport.
We will be at the Wayfarers Shopping Arcade, Lord Street for the next two weeks, so why not pop in and find out how TikTap can deliver business right to your door! Alternatively call us to arrange an appointment on 0844 824 3699.
Chorley shops and customers in-line to benefit from TikTap’s mobile coupons
Chorley is going to be one of the launch towns for an innovative regeneration campaign to attract more visitors into the town and support independent retailers.
Chorley has been identified by TikTap as an ideal town to launch its new innovative mobile technology to proactively increase footfall in Preston, Chorley and Leyland by introducing a local offer and voucher incentive scheme.
Utilising mobile technology supplied by TikTap, which has been developed by the company behind Orange Wednesdays, local retailers in the town centre will be able to provide shoppers with instant offers and exclusive promotions redeemable in store via their mobile phones.
The TikTap technology is enabled via a unique pod, which is plugged into a retailer’s EPOS electronic till system. Consumers download the TikTap app, which stores details of all live offers in the area – users ‘Tik’ the ones that appeal. When they are in the shop, they simply tap their mobile phones over the pod to redeem the offer, bridging the gap between online, mobile and High Street shopping.
This new initiative aims to be a major part of the strategy to maintain buoyancy in Chorley with only 6.4% of shops currently empty, compared to a national average of 14% TikTap will help Chorley continue to buck the trend experienced by the rest of the UK whose high streets are suffering due to the difficult economic climate and the increase in online and mobile shopping at the expense of bricks-and-mortar retail stores. Neale Graham CEO of 2ergo outlined “TikTap™ puts the power of mobile marketing in the hands of the retailer, allowing them to initiate coupon based campaigns within minutes. TikTap’s™ unique service delivers a highly targeted local audience and user-friendly technology to deploy, track and, crucially, measure those campaigns.”
TikTap will help small retailers with lower marketing budgets market themselves to a wider audience, as well as larger businesses who already promote traditional offers via bonus card schemes, print vouchers and other more traditional communication channels like direct mailings. It harnesses the use of smartphones, which people carry with them all the time, enabling more effective, targeted offers tailored to new and existing customers,
Malcolm Allen of Chorley Traders Association has been briefed on TikTap and comments:
“It promises to be a really exciting innovation, in fact, just what the High Street needs currently. It’s great news that Chorley will be one of the key launch Towns for this innovation and it could be of real benefit to local shops. I wish it every success.”
Norcash, who are one of the North Wests leading till/EPOS resellers see TikTap as “one of the most innovative and exciting things to happen for the High Street for many years,” said Stephen Bateman, Managing Director, Norcash. “At last, a method of revitalising our town and city centres that is workable and accessible to even the smallest enterprise.”
The support by Chorley is a fantastic example of how towns are proactively taking the initiative to bring their High Street back to life and get them back to their thriving glory. “We’re thrilled to support this ambition for regeneration with the implementation of TikTap, which will enable local retailers to provide compelling, enticing offers with measurable results all via a simple, smartphone app,” said Michael Dougherty from TikTap.
Mobile phone voucher scheme benefits shops & customers in Preston
Preston has launched an innovative regeneration campaign to attract more visitors into the town and support independent retailers.
Preston Bid has partnered with TikTap to use innovative mobile technology to proactively increase footfall in Preston by introducing a local offer and voucher incentive scheme.
Utilising mobile technology supplied by TikTap, which has been developed by the company behind Orange Wednesdays, local retailers in the town centre will be able to provide shoppers with instant offers and exclusive promotions redeemable in store via their mobile phones.
The TikTap technology is enabled via a unique pod, which is plugged into a retailer’s EPOS electronic till system. Consumers download the TikTap app, which stores details of all live offers in the area – users ‘Tik’ the ones that appeal. When they are in the shop, they simply tap their mobile phones over the pod to redeem the offer, bridging the gap between online, mobile and High Street shopping.
This new initiative which will be launched to businesses next week and consumers at the end of June aims to be a major part of the strategy to reverse decline in Preston with more than 13.6% of shops currently empty, compared to a national average of 9.8%, partially due to the difficult economic climate and the increase in online and mobile shopping at the expense of bricks-and-mortar retail stores.
TikTap will help small retailers with lower marketing budgets market themselves to a wider audience, as well as larger businesses who already promote traditional offers via bonus card schemes, print vouchers and other more traditional communication channels like direct mailings. It harnesses the use of smartphones, which people carry with them all the time, enabling more effective, targeted offers tailored to new and existing customers,
Peter Rankin, Council Leader, Preston City Council says: “ I have had TikTap demonstrated to me and it promises to be an really exciting innovation, in fact, just what the High Street needs currently. It’s great news that Preston will be the key launch City for this innovation and it could be of real benefit to local shops. I wish it every success.”
Mark Whittle at Preston Bid and The Chamber of Commerce, commented: “In our opinion TikTap will not only attract new visitors to the area, but it is also a long-term solution, as the technology enables retailers to deliver effective local marketing activity and make sure visitors continue to return to the area and keep local businesses flourishing.”
The partnership with Preston is a fantastic example of how towns are proactively taking the initiative to bring their High Street back to life and get them back to their thriving glory. “We’re thrilled to support this ambition for regeneration with the implementation of TikTap, which will enable local retailers to provide compelling, enticing offers with measurable results all via a simple, smartphone app,” said Michael Dougherty from TikTap.
Southport set to reap the benefits of mobile coupons from TikTap
Southport has launched an innovative regeneration campaign to attract more visitors into the town and support independent retailers.
Southport Town Team has partnered with TikTap to use innovative mobile technology to proactively increase footfall in Southport by introducing a local offer and voucher incentive scheme.
Utilising mobile technology supplied by TikTap, which has been developed by the company behind Orange Wednesdays, local retailers in the town centre will be able to provide shoppers with instant offers and exclusive promotions redeemable in store via their mobile phones.
The TikTap technology is enabled via a unique pod, which is plugged into a retailer’s EPOS electronic till system. Consumers download the TikTap app, which stores details of all live offers in the area – users ‘Tik’ the ones that appeal. When they are in the shop, they simply tap their mobile phones over the pod to redeem the offer, bridging the gap between online, mobile and High Street shopping.
This new initiative aims to be a major part of the strategy to reverse decline in Southport with more than 13.6% of shops currently empty, compared to a national average of 9.8%, partially due to the difficult economic climate and the increase in online and mobile shopping at the expense of bricks-and-mortar retail stores.
Owner of Lord Streets Flutterby Beauty Salon Lisa Carlin said “Shoppers have taken advantage of the internet to search for deals and buy online which has had a detrimental effect on the Southport High Street, something that we would like to reverse,”
TikTap will help small retailers with lower marketing budgets, as well as larger businesses who already promote traditional offers via bonus card schemes, print vouchers and other more traditional communication channels like direct mailings. It harnesses the use of smartphones, which people carry with them all the time, enabling more effective, targeted offers tailored to new and existing customers,
Steve Dickson, member of Southport Town Team and CEO of Sefton Chamber of Commerce, added: “We have a number of businesses and retailers who are members of the Chamber of Commerce, who we are actively encouraging adoption of TikTap, as part of our wider push for online marketing to build footfall, sales and customer loyalty”
Peter Hampson, chair of Southport Tourism Business Network, commented: “TikTap will not only attract new visitors to the area, but it is also a long-term solution, as the technology enables retailers to deliver effective local marketing activity and make sure visitors continue to return to the area and keep local businesses flourishing.”
The partnership with Southport is a fantastic example of how towns are proactively taking the initiative to bring their High Street back to life and get them back to their thriving glory. “We’re thrilled to support this ambition for regeneration with the implementation of TikTap, which will enable local retailers to provide compelling, enticing offers with measurable results all via a simple, smartphone app,” said Michael Dougherty from TikTap.
TikTap in Preston
Preston has launched an innovative regeneration campaign to attract more visitors into the town and support independent retailers. Preston Bid has partnered with TikTap to use innovative mobile technology to proactively increase footfall in Preston by introducing a local offer and voucher incentive scheme.
Utilising mobile technology supplied by TikTap, which has been developed by the company behind Orange Wednesdays, local retailers in the town centre will be able to provide shoppers with instant offers and exclusive promotions redeemable in store via their mobile phones.
The TikTap technology is enabled via a unique pod, which is plugged into a retailer’s EPOS electronic till system. Consumers download the TikTap app, which stores details of all live offers in the area – users ‘Tik’ the ones that appeal. When they are in the shop, they simply tap their mobile phones over the pod to redeem the offer, bridging the gap between online, mobile and High Street shopping.
This new initiative which will be launched to businesses next week and consumers at the end of June aims to be a major part of the strategy to reverse decline in Preston with more than 13.6% of shops currently empty, compared to a national average of 9.8%, partially due to the difficult economic climate and the increase in online and mobile shopping at the expense of bricks-and-mortar retail stores.
TikTap will help small retailers with lower marketing budgets market themselves to a wider audience, as well as larger businesses who already promote traditional offers via bonus card schemes, print vouchers and other more traditional communication channels like direct mailings. It harnesses the use of smartphones, which people carry with them all the time, enabling more effective, targeted offers tailored to new and existing customers,
Peter Rankin, Council Leader, Preston City Council says: “ I have had TikTap demonstrated to me and it promises to be an really exciting innovation, in fact, just what the High Street needs currently. It’s great news that Preston will be the key launch City for this innovation and it could be of real benefit to local shops. I wish it every success.”
Mark Whittle at Preston Bid and The Chamber of Commerce, commented: “In our opinion TikTap will not only attract new visitors to the area, but it is also a long-term solution, as the technology enables retailers to deliver effective local marketing activity and make sure visitors continue to return to the area and keep local businesses flourishing.”
The partnership with Preston is a fantastic example of how towns are proactively taking the initiative to bring their High Street back to life and get them back to their thriving glory. “We’re thrilled to support this ambition for regeneration with the implementation of TikTap, which will enable local retailers to provide compelling, enticing offers with measurable results all via a simple, smartphone app,” said Michael Dougherty from TikTap.
Our TikTap representatives are in Preston and if you would like to pre-book an appointment with one of our representatives please complete a contact us form. 